Built for the shopkeeper next door.
Built to keep commerce human.
Every neighborhood store, local artisan, and family enterprise in India carries a story of resilience and sweat. For decades, they welcomed us by name and knew our families. But when big tech entered commerce, local sellers were reduced to faceless rows of data, squeezed by 20%–35% predatory commissions, and stripped of direct contact with their own buyers.
We built Sellio with a singular conviction: technology should champion the local merchant, not replace them. We give sellers their own identity, 0% platform commission, and the power to connect directly with customers across their city and the nation.
Our Uncompromising Pledge
“A local store is not just a commercial outlet; it is a family's lifeline, their dignity, and the bedrock of their community. Sellio exists so no seller is forced to give away their hard-earned profits just to have a digital presence.”
Watch The Founder's Vision in Motion
Hear directly how Sellio was conceptualized, the principles that guide our zero-commission model, and how we are engineering the future of Indian local commerce.
The Journey Series
Deep-Dives: How We Are Solving Local Commerce
Click any chapter to watch how we tackle commissions, delivery, and seller empowerment.
The Spark Behind Sellio
Walking through local bazaars and realizing traditional retail needed a fair digital voice.
Breaking the 30% Commission Trap
Why high marketplace fees crush small businesses and how 0% commission changes the game.
Connecting Local Trust with Pan-India Scale
Empowering merchants with direct customer relationships, custom storefronts, and weekly payouts.
Building for 100,000+ Indian Dreamers
The roadmap for inclusive, hyper-local, and transparent Indian e-commerce.
Why Sellers & Buyers Choose Sellio
A marketplace designed with empathy, fairness, and technical excellence from the ground up.
0% Platform Commission
Sellers keep 100% of their product margins. We only deduct standard 2.39% payment gateway settlement charges.
Direct Buyer-Seller Connection
No intermediary barriers. Buyers and sellers communicate directly, building authentic trust and lasting relationships.
Local-First Discovery
Helping shoppers discover authentic shops in their own neighborhood first, with seamless nationwide expansion.
Predictable Saturday Payouts
Weekly payouts every Saturday for orders delivered till Friday, fueling continuous working capital turnover.
Personal Branded Storefront
Every merchant gets a dedicated sellio.in/[store_url] link with full ownership of their customer audience.
Government Recognized & Safe
DPIIT recognized entity adhering strictly to Indian e-commerce, consumer protection, and RBI guidelines.
Recognized by the Government of India
Sellio is built on strict compliance, transparency, and consumer protection. We are officially certified under the Government of India's flagship Startup India program, ensuring full statutory adherence and verified trust for all users.
DPIIT Recognized Startup
Department for Promotion of Industry and Internal Trade
Government of India
Start In UP Initiative
State Innovation & Entrepreneurship Ecosystem
Government of Uttar Pradesh
Ministry of Corporate Affairs (MCA)
Incorporated Private Limited Company
Govt of India (CIN: U72900UP2022PTC159460)
Platform Milestones & Impact
0%
Platform Margin Cut
Direct product revenue to seller bank
19,000+
Pincodes Serviceable
Integrated shipping across India
Every Sat
Weekly Payout Rhythm
Fast working capital turnover
100%
Data & Storefront
Custom store link & direct buyers
Verified Seller Guarantee
Every vendor is KYC-verified with real GST/PAN verification before receiving orders.
A Connected Community of Buyers and Sellers
Whether you are looking to discover authentic local products or take your business digital with 0% commission, Sellio is built for you.
Shop Local. Support Authentic Indian Sellers.
Skip the anonymous factory duplicates on big marketplaces. Browse authentic handicrafts, clothing, grocery, and specialty goods directly from real local stores near you with direct seller interaction and doorstep delivery.
- Discover verified neighbourhood shops & state specialties
- Safe digital checkout with transparent returns and tracking
- Direct chat and communication with store owners
Stop Bleeding 30% Commission. Own Your Store.
Launch your online store in under 2 minutes. Get your own branded store link, integrated courier shipping, Saturday payouts, and keep 100% of your profits.
- 0% Platform Commission across all product categories
- Instant dedicated custom storefront: sellio.in/your-store
- Fast Saturday settlement directly into your bank account
Company Information & Legal Transparency
Complete corporate identity, official registration records, customer support channels, and grievance redressal officer details.
Innovilla Private Limited
Operating entity behind the Sellio Marketplace Platform
Official Registration Identifiers
Marketplace Portal
www.sellio.inCorporate Website
www.innovilla.inThis marketplace operates in strict accordance with Indian laws governing e-commerce, consumer protection, and data privacy (Information Technology Act, 2000). All listed vendors are verified under RBI and GST regulations.
Customer & Seller Support
Prompt helpdesk for buyers, vendors, and delivery partners
Official Helpdesk
⏰ Operating Hours: Monday to Saturday, 9:00 AM – 7:00 PM IST
The Grievance Officer acknowledges complaints within 48 hours and resolves them within one month in accordance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.